Bareminerals Bounce and Blur
How can we
create a world of bold colors, playful textures, and blur the lines between fun
and fabulous?
To
celebrate the launch of Bare Minerals' new product line, Bounce & Blur, the
event focuses on a theme of playfulness, self-expression, and creativity.
Featuring the Bounce & Blur eyeshadow palette and blush, these innovative
products showcase breakthrough bouncy powders with irresistibly touchable
textures. Inspired by this exciting launch, the event brings the spirit of
'bounciness' to life with playful, vibrant elements like colorful spheres,
encouraging attendees to be bold, creative, and have fun.
Role:
Partner(s): NVE Experience Agency
Role:
Partner(s): NVE Experience Agency
Brisk x Black Panther
How
can we celebrate two iconic brands together?
To
celebrate the Black Panther Film’s launch, Brisk partnered with Marvel Studios’
Black Panther to host an exclusive event experience during NBA All-Star Weekend
in LA. The exhibition features interactive Marvel-inspired installations, and
debuted co-star Michael B. Jordan’s Creators Class, a program that links a
collective of industry leaders with up-and-coming creative visionaries in urban
arts for mentorship and collaboration opportunities.
Additionally,
Brisk launched a limited-edition set of cans featuring characters from the
film. Throughout the weekend, the space welcomed over 1,000 attendees while
garnering 11 million social impressions and 61 million media impressions.
Role:
Partner(s): Complex
Mtn Dew x NBA All Star Weekend Celebration
How
can we bring Mtn Dew’s brand essential into physical space design?
In time
with the 2017 NBA All Star Weekend in New Orleans, MTN Dew set out to host an
activation to build brand awareness and celebrate the greatness of basketball’s
best. Inspired by Mountain Dew’s inherent glacial/terrain graphic language, the
space is fully transformed with large polygonic masses charged and neon color
to make a truly remarkable fan experience.
Referencing
Dew branding of mountainous/glacial forms, all structural elements was made up
of sharp angle shapes while creating an abstract and contemporary high energy
environment. At the core of event is the stage, the central fan experience
during ASW. Use of full 360 screen with kinetic projection and pulsing light
charges makes the stage the icing on the cake moment for the DEWxNBA space.
Role:
Partner(s): Complex
Casa Buchanan’s x J Balvin Latin Grammy After Party
How can we create a
compelling environment that provided a swinging door for influencers?
To celebrate the Latin Grammys, Casa Buchanan’s partnered
with J Balvin to host an exclusive after-party. The event began at The Barbershop, where guests were welcomed by brand ambassadors and had the
option to enjoy a barbershop experience before entering the hidden speakeasy.
Inside, a 1920s-inspired photo moment set the stage for the vibrant night
ahead.
The highlight of the evening was the personalized cocktail experience,
where bartenders used barbershop tools to hand-cut garnishes and straight razor
carve ice. Guests customized their Old Fashioned with their choice of
Buchanan’s whiskey, syrup, bitters, and garnish. Another standout was the Rio
De Putumayo cocktail, featuring Buchanan’s rich cocoa and spice notes. Guests
watched in awe as their drink cooled through a copper still, releasing aromatic
steam. Blending music, mixology, and immersive storytelling, the Casa
Buchanan’s x J Balvin after-party delivered an unforgettable celebration of
Latin culture.
Role:
Partner(s): NVE Experience Agency