Persona Rebranding

How do we humanize and personalize medical brand?
For real people looking to be healthier (but who wonder if they are doing what’s right for them), Persona is the Nutritional Wellness Coach that builds supplementation plans for your unique and ever-evolving needs. With trillions of possible supplement combinations out there, our Wellness algorithm designed by nutritionists zeroes in on what’s right for you, and our team of Nutritional Wellness Coaches guide you towards your goals, so you feel confident that your health is on the right track. Persona is built just for you, helping you pursue your health goals, every day.

Pepcity Better Together

How can we make on-brand hospitality program?
The PepCity hospitality program invited PepsiCo’s top tier customers to experience the excitement of the biggest football event in the world, the 2018 UEFA Champions League in Kyiv. Pepcity brings together multiple brands under PepsiCo banner, with the strength of individual brands magnifies under the power of one. The elevated, premium hospitality program leveraged the buzz, pulse and craze of the Champions League Final to create an unforgettable, immersive experience to celebrate football and Kyiv culture. The energy and emotion of the Champions League Final were woven into the fabric of the PepCity experience.

Gillette Rebranding

How can a legacy shaving brand balance friendliness with performance?
This conceptual rebranding for Gillette softens the brand’s presence while staying true to its heritage of precision. The new logo, designed in all lowercase, conveys approachability and modern simplicity. The “sharpness” of Gillette’s blades is reflected in the angular design details of the packaging, balancing friendliness with performance. The refreshed identity extends across applications including website, mobile app, and retail environments—creating a cohesive brand experience that feels contemporary, sharp, and accessible.

Role: Creative Direction Branding & Graphic Design