Amazon Devices Retail Fixtures
How can we bring Alexa within physical space?
By putting Alexa at the center of the experience and leaning into her personality, we create an engaging system that stands out and draws people in. Just like Alexa, we want to create interactions that are personable, relevant, and relatable. We created te an approachable physical environment that attracts customers and takes them on a personalized path to purchase.
Role:
Partner(s): Quinn Ianniciello, Pamela Gentile, Work & Co
Amazon Devices Quick-Deploy Shippers
How can a temporary display be both branded and eye-catching?
After launching Alexa’s permanent retail display, we adapted its design into a quick-setup, cost-effective unit for short-term promotions. Made from lightweight materials like cardboard, these displays come pre-packed with products, grab attention in high-traffic areas, and are easily removed once the promotion ends.
Role:
Partner(s): Andrew Lee, Miao and Scott of NONdesign
Pure Leaf Retail Fixture
How can retail design embody the natural essence of Pure Leaf ?
We brought the brand’s “leaf” identity into retail through the use of natural wooden materials. To elevate the look, the fixtures were crafted with wooden slats, giving the feel of refined furniture rather than standard displays. This was paired with a sleek black finish, inspired by the Pure Leaf logo lockup, to create a modern and premium aesthetic. The system included a full suite of fixtures: endcaps, checkout displays, and freestanding units. The retail system ensures a cohesive and sophisticated brand presence across the retail environment.
Role:
Partner(s): DGI
How can a temporary display be both branded and eye-catching?
After launching Alexa’s permanent retail display, we adapted its design into a quick-setup, cost-effective unit for short-term promotions. Made from lightweight materials like cardboard, these displays come pre-packed with products, grab attention in high-traffic areas, and are easily removed once the promotion ends.
Pure Leaf Retail Fixture
How can retail design embody the natural essence of Pure Leaf ?
We brought the brand’s “leaf” identity into retail through the use of natural wooden materials. To elevate the look, the fixtures were crafted with wooden slats, giving the feel of refined furniture rather than standard displays. This was paired with a sleek black finish, inspired by the Pure Leaf logo lockup, to create a modern and premium aesthetic. The system included a full suite of fixtures: endcaps, checkout displays, and freestanding units. The retail system ensures a cohesive and sophisticated brand presence across the retail environment.
Role:
Partner(s): DGI
How can retail design embody the natural essence of Pure Leaf ?
We brought the brand’s “leaf” identity into retail through the use of natural wooden materials. To elevate the look, the fixtures were crafted with wooden slats, giving the feel of refined furniture rather than standard displays. This was paired with a sleek black finish, inspired by the Pure Leaf logo lockup, to create a modern and premium aesthetic. The system included a full suite of fixtures: endcaps, checkout displays, and freestanding units. The retail system ensures a cohesive and sophisticated brand presence across the retail environment.
IZZE: It just iz
How do we bring serendipitous wonder into life?
When IT JUST IZ, it doesn’t fit into a box. It isn’t a musician or a student. A unicorn or a bro. Straight or gay. It can be all of the above — or none — and then some.
When IT JUST IZ, it’s a serendipitous experience that can’t be defined, but just feels right. It’s about playing, trying, recombining.
The most interesting people, places, experiences are the ones you can’t quite define. We bring serendipitous wonder to the over-constructed world of teens, by delivering experiences so wonderfully undefined and free from labels, that for those who get it, no explanation is necessary.
Sorta soda, sorta juice, sorta sparkling water.
Role:IZZE: It just iz
Partner(s): Jenny Tran, Jacob Fine, Vault49
Lemon Lemon: Make Life a Picnic
How can we translate the idea of everyday escape into a lifestyle brand narrative?
The Lemon Lemon escape is not just the physical escape to nature, it is an everyday lunch at the park, happy hour on a rooftop, and a spontaneous weekend getaway. These are the moments when you are being the real unfiltered you, being with the people that truly matter to you. Lemon Lemon will tap into these occasions & locations to advocate the everyday “escape” that urban millennials desire. When urban meets nature. When modern meets nostalgic. The Lemon lemon life is about health & wellness, about food, travel, fashion. It’s about sipping away the summer afternoon with your favorite people. It is aspirational yet approachable.
Role:Partner(s): Jenny Tran, Jacob Fine, Vault49