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Nuun


How can Nuun deliver a consistent brand experience across all digital touchpoints?
For Nuun, we brought the brand essence to life across omni-channel digital applications. Since a Nuun lifestyle is inherently active, we leaned into an optimistic and energetic creative direction anchored by the brand’s bold blue. We paired this with supportive yet witty copy and authentic lifestyle photography to reflect the brand’s approachable voice. The result is a cohesive design system that delivers consistency and impact across channels, ensuring Nuun’s identity resonates seamlessly from social to CRM to web, while strengthening overall brand recognition in the marketplace.


Role: Creative Direction Digital Design
Partner(s): Kaitlin Nicolini, Eric Buckley, Ryan Bloom

Klean Athlete


How can Klean Athlete showcase grit and energy through a brand content refresh?
We refreshed Klean Athlete’s brand content to celebrate the grit of athletes. An expansive athlete gallery highlights process, behind-the-scenes moments, and the sweat of training. Dynamic elements like diagonal blue accents and revamped product lifestyle renders bring energy and cohesion across the brand’s visual identity. This refresh ensures that every touchpoint from social to digital campaigns to product visuals, reflects the determination and authenticity central to the brand.


Role: Creative Direction Digital Design Content Development 
Partner(s): Jason Venturini, Rob Price



Osteo Bi-Flex


How can we refresh a brand to feel modern, inclusive, and relevant to a wider audience?
In 2025, Osteo Biflex launched a new product: Advanced Omega-3 Joint Complex. We used this opportunity to infuse modern elements and youthful energy, shifting the focus from “for older adults” to “for anyone with joint concerns.” The campaign features diverse models of different ages and ethnicities, with imagery including relatable props for everyday life. Combined with bold brand colors and consistent typography, the refreshed visuals create a cohesive, contemporary brand presence that resonates with a broad audience.

Role: Creative Direction Digital Design Content Development 
Partner(s): Eric Buckley, Jimmy DiVizio, Kaitlin Nicolini, Tom Arato



Carnation Breakfast Essentials


How can we shift a brand from kid-focused to resonate with the whole family?
For Carnation Breakfast Essentials, we repositioned the brand from being primarily kid-friendly to a family-friendly focus. This was achieved through imagery and copy that highlight shared family moments and everyday breakfast routines. We also reinvented the image gallery to feel elevated and aspirational, creating a cohesive visual identity that resonates with both parents and children, while maintaining the brand’s approachable and nourishing personality across all touchpoints.

Role: Creative Direction Digital Design Content Development 
Partner(s): Kelly Kronowski, Eric Buckley, Birdhill


The Gards


How can we modernize Gards’ brand presence and eCommerce experience?
We refreshed Gards’ brand content to create a more modern and elevated visual identity. Bold green with subtle gold accents brings a contemporary, premium feel, while updated imagery enhances the product’s appeal. On eCommerce platforms, we redesigned the presentation using elevated images and cohesive layouts, ensuring a consistent and engaging brand experience that resonates with customers across digital touchpoints.

Role: Creative Direction Digital Design Content Development 
Partner(s): Nic Belmonte, Tom Arato



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