Welcome! I design the bridge between brands and people—online, offline, and everywhere in between.
If you only have time for a quick look, check out the 4 featured projects below
Nature’s Bounty
Alexa at Best Buy
Pepsi “Love it, Live it”
Garden of Life
Feel free to explore the rest of my work:
How can we introduce digital experience of Alexa within retail environment?
Through our premium, statement fixtures, we started to use touchbar as part of the customer buying experience. Our goal is to develop the UX that conveys product information, allows customers to compare products, and sound comparison/hear me demo experiences. The touchbar experience interacts with other retail components such as the backer graphics and displayed devices, bringing to life Alexa’s campaign stories.
How can we introduce digital experience of Alexa within retail environment?
Through our premium, statement fixtures, we started to use touchbar as part of the customer buying experience. Our goal is to develop the UX that conveys product information, allows customers to compare products, and sound comparison/hear me demo experiences. The touchbar experience interacts with other retail components such as the backer graphics and displayed devices, bringing to life Alexa’s campaign stories.
How do we tell the story of “Love it, Live it” across all media in celebration of UEFA Championship?
Every single football player has one thing in common: We all love the game. But those that join the ranks of the world’s greatest want more – they want to live it.
Pepsi’s integrated UEFA marketing campaign “Love it. Live it.” played out across all media during the tournament with the experiential activation being the climax to the project. “Love it. Live it.” featured five superstar football brand ambassadors and their journey from the streets to the stadium.
How can we introduce digital experience of Alexa within retail environment?
Through our premium, statement fixtures, we started to use touchbar as part of the customer buying experience. Our goal is to develop the UX that conveys product information, allows customers to compare products, and sound comparison/hear me demo experiences. The touchbar experience interacts with other retail components such as the backer graphics and displayed devices, bringing to life Alexa’s campaign stories.