Pepsi | Love It, Live It

Pepsi launched a global campaign in 2018 that used the power of art, photography, and sport to tell the stories of how some of the world’s best footballers live the game—both on and off the pitch. Shot by renowned photographer Danny Clinch and reimagined by artists connected to the players’ cultural roots, the campaign revealed authentic portraits and unique stories that showed fans unexpected sides of their heroes.

The campaign extended across packaging, retail, brand experience events, licensing, out-of-home, and print applications—creating a cohesive 360° presence that brought the energy of football culture into every consumer touchpoint.

In Store Photos & Interaction